Why WORKBENCHcon?

At its core, WORKBENCHcon is about more than just tools, techniques, and trends. It’s about fostering a community where creatives can thrive—where they can find the inspiration, support, and resources needed to turn their passions into a way of life. Whether you’re a seasoned professional or someone who’s just beginning to explore your creative potential, WORKBENCHcon is here to help you unlock new possibilities.

Our Purpose: Empowering Creatives

The purpose behind WORKBENCHcon is simple yet profound: to empower individuals to pursue what they love, and in doing so, contribute to a happier, more vibrant society. When people are free to create, explore, and express themselves, they’re not just more fulfilled—they’re also better equipped to bring positivity and innovation to their communities.

Creativity isn’t just about making art or building things—it’s about problem-solving, thinking differently, and bringing new ideas into the world. When we set creatives free to do what they love, we’re not just enriching their lives; we’re fostering a culture of innovation and joy that benefits everyone.

Investing in Your Business and Yourself

Attending WORKBENCHcon isn’t just an investment in your creativity—it’s an investment in your future. By participating in this unique event, you’re taking a critical step toward building a business and a life that aligns with your passions.

• Grow Your Business: Learn from industry leaders about the latest trends and strategies that can help you take your business to the next level. Whether you’re looking to scale, diversify, or simply enhance your offerings, the insights you’ll gain at WORKBENCHcon can translate directly into growth and success.
• Monetizing Your Skills: The workshops and sessions at WORKBENCHcon are designed to equip you with new skills that you can immediately apply to your business. From mastering new tools to refining your creative process, the knowledge you gain here is a direct investment in your professional development.
• Brand Relationships: Valuable sponsor relationships are crucial for content creators, as they provide more than just financial support—they offer opportunities for growth, credibility, and expanded reach. WORKBENCHcon provides multiple opportunities to network with brands. Build relationships that resonate with their values and audience, fostering authenticity and trust. In turn, this enhances the creator’s ability to deliver quality content that resonates deeply with their followers. Additionally, strong sponsor relationships often open doors to collaborative projects, exclusive resources, and access to broader networks, which can significantly elevate a creator’s profile and impact in their niche.
• Personal Growth: Beyond the tangible business benefits, WORKBENCHcon is also about investing in yourself. It’s about giving yourself the time and space to explore your creativity, to connect with others, and to rediscover why you fell in love with your craft in the first place. This personal growth is invaluable, contributing to your overall happiness and well-being.

Living a Life You Love

We believe that when people are free to pursue their passions, they become happier, more fulfilled individuals. And happy people make for a happier society. By supporting creatives in their journey to live a life they love, we’re not just helping them achieve their personal goals—we’re contributing to a broader movement that values creativity, joy, and human connection.

At WORKBENCHcon, our goal is to create an environment where every participant feels inspired to push their boundaries, explore new possibilities, and live their best creative life. We want you to leave WORKBENCHcon not just with new skills and ideas, but with a renewed sense of purpose and excitement for what you can achieve.

Join Us at WORKBENCHcon

If you’re ready to take your creativity to the next level, to connect with a community that shares your passion, and to live a life you truly love, we invite you to join us at WORKBENCHcon. Together, we can build a world where creativity is celebrated, supported, and set free.

Let’s create a future where everyone has the opportunity to do what they love—and in doing so, make the world a brighter, more joyful place.

Sincerely,

Kristin Stockdale

Founder of WORKBENCHcon

The post Setting Creatives Free: The Purpose Behind WORKBENCHcon appeared first on WORKBENCHcon.

 

1. Set Clear Goals: Define your objectives for Black Friday. Are you looking to increase your affiliate sales, promote specific products, or gain more followers? Setting clear goals will guide your strategy.

2. Partner with Brands: Collaborate with brands that align with your niche and audience. Discuss the products or offers they will have for Black Friday and create a strategy together.

3. Create a Content Calendar: Plan your Black Friday content well in advance. Create a content calendar that outlines the type of content you’ll post, when you’ll post it, and which platforms you’ll use. Consider using a mix of videos, images, and stories.

 

1. Teasers and Previews: Build anticipation by posting teasers and previews of the Black Friday deals. These could be posts, stories, or even live streams where you discuss what’s coming.

2. High-Quality Content: Ensure your content is of high quality, engaging, and informative. Use professional photography, video editing, and compelling captions to stand out.

3. Affiliate Marketing: If you have affiliate partnerships, promote your affiliate links alongside your content. Share exclusive discount codes or affiliate offers to incentivize your followers.

4. Giveaways and Contests: Hosting a giveaway or contest can help increase engagement and follower growth. Encourage users to participate by sharing your content or tagging friends.

5. Use Hashtags: Utilize relevant Black Friday and Cyber Monday hashtags to increase the discoverability of your content. Create a unique hashtag for your campaign as well.

 

1. Stories and Live Streams: Utilize Instagram Stories, Facebook Live, or other live streaming platforms to interact with your audience in real-time and answer questions about deals and products.

2. Email Marketing: If you have an email list, send out newsletters with exclusive Black Friday content and deals. This can help you reach your most dedicated followers.

3. Monitor Analytics: Keep a close eye on your analytics to understand what content is performing well and adjust your strategy accordingly. Platforms like Instagram and YouTube offer valuable insights.

4. Engage with Followers: Respond to comments and engage with your followers throughout the Black Friday period. Authentic interactions can boost your credibility and build trust.

 

1. Post-Black Friday Follow-Up: After Black Friday, share your success stories, customer testimonials, or review the deals and products you promoted. This can help maintain engagement and trust with your audience.

2. Stay Informed: Stay updated on the latest Black Friday trends and news in your niche. This will help you create content that is timely and relevant.

3. Be Transparent: Always be transparent with your audience about any affiliations or sponsorships. Honesty and authenticity are key to maintaining trust.

The post Prepare for Black Friday as a Creative appeared first on WORKBENCHcon.

Are you ready to enhance your skills and ignite your business? WORKBENCHcon 2020 is just a few weeks away and we are so excited for what’s in store for you!

Once again, we are thrilled to bring you an awesome line-up of sponsors and vendors to engage with on a personal level. These amazing brands, including The Home Depot, Kreg, Rust-Oleum, and more help make WORKBENCHcon possible and we are so thankful for their support.

Networking With The WORKBENCHcon 2020 Sponsors

Your WORKBENCHcon 2020 ticket will give you access to some of the top brands in the maker, builder, equipment, and construction spaces. Be sure to take full advantage of this insider access! This article can help you to maximize your experience, including tips on interacting with the WORKBENCHcon 2020 sponsors.

Things To Do Now Before WORKBENCH

• Follow and interact with our sponsors and vendors via their various social media accounts!
• If you haven’t already, now would be a great time to design and order your business cards.
• If you have a media kit, update it with your latest numbers.
• Practice, practice, practice! If you feel engaging with brands is outside of your comfort zone, practice your pitch with a spouse or a friend.

We want WORKBENCH to be a success for you! If you have questions, need additional tips, or some good old fashioned reassurance before meeting the WORKBENCHcon 2020 sponsors, feel free to ask for help in our private Facebook group. (see link below)

Join Our Facebook Group

#WBCmakers is a place for past and present attendees and those interested in WORKBENCHcon to stay connected. We limit this private group to makers, bloggers and social media influencers only (no brands or PR reps please). Click here to send a join request. You’ll be prompted to answer three questions; be sure to submit your answers!

The post Introducing The WORKBENCHcon 2020 Sponsors appeared first on WORKBENCHcon.

Every WORKBENCHcon requires months of intense preparation. From the schedule to the venue, every detail is given much consideration. We want every WORKBENCHcon to be an awesome and unforgettable experience for all of our attendees.

As an attendee, you also spend a lot of time and effort to be at WORKBENCHcon. There’s tons to consider, like working out your schedule, the expenses involved, packing, travel arrangements, and more. Once you get here and start to take in all that we’ve put together for you, you’ll want to retain as much as you can, so when you get back home, you can put what you experienced to work for you.

Here are some ways to maximize your WORKBENCHcon experience.

1. Bring Plenty of Business Cards & Stickers
You’re going to meet a lot of amazing people—fellow creators, potential collaborators, and industry leaders. Having business cards on hand makes it easy to exchange contact information and leave a lasting impression. Don’t miss the chance to connect!

Pro Tip: Jot down a quick note on the business card or sticker to remind you of the person. Mention this when you follow up the week after WORKBENCHcon.

2. Research Brands Ahead of Time
Take some time to research the brands that will be present at WORKBENCHcon. Knowing who you want to connect with and what they offer will make your conversations more impactful and help you forge meaningful partnerships.

Pro Tip: Pay attention to what they’re doing with influencer marketing and think about how your skills or ideas could align with their mission. When you follow up, pitch a tailored concept that shows how you can help them achieve their goals.

3. Perfect Your Elevator Speech
Be ready to introduce yourself with a clear and concise elevator speech. This is your chance to quickly communicate who you are, what you do, and what you’re looking for. A well-prepared introduction can open doors to new opportunities.

4. Stay Hydrated
With all the excitement and activities, it’s easy to forget to drink water. We’ll have water stations throughout the venue, so be sure to keep a bottle with you and stay hydrated. It’s the little things that keep you energized and focused.

Pro Tip: Bring your own branded water bottle to stay hydrated and make a statement. Consider bringing a couple of extras to gift to key contacts—it’s a thoughtful way to leave a lasting impression and keep your brand top of mind.

5. Plan Your Schedule
Check out the event schedule ahead of time and plan which sessions, workshops, and networking events you want to attend. Having a game plan helps you maximize your time and ensures you don’t miss out on anything important.

6. Take Notes
Bring a notebook or use your favorite digital note-taking app to jot down key insights, ideas, and contact information. This will help you capture all the valuable knowledge you’ll gain and make it easier to implement when you get back home.

By following these tips, you’ll be ready to fully immerse yourself in the WORKBENCHcon experience and take advantage of all the opportunities it offers.

Looking forward to seeing you there!

A few more tips:

• Get Lots Of Rest

It can be easy to forget to get adequate rest during a trip away from home! This is a must, though, if you want to think and feel your best. Because you’ve spent considerable time and effort to attend WORKBENCHcon, getting plenty of sleep is essential if you want to take in all the instruction that’s presented during the conference.

Feeling well rested should also increase your confidence when talking with the brand representatives at WORKBENCHcon.

We’re not saying, though, that can’t have fun after conference hours! Just keep in mind how much rest you usually need to function properly the following day.

• Business Cards

Business cards are essential for any conference. Don’t leave home without them! When you get back home, you’ll probably have tons of business cards from the makers and brands you met at WORKBENCHcon. You’ll want your business card to be in their stacks too!

See also: Business Cards: An Essential Tool To Bring With You

• Interact With Brands

The thought of meeting brand reps might seem to be intimidating and outside of your comfort zone. Indeed, the opportunity to work with a national brand is a big responsibility and privilege. In the end, business is business, and brand reps at WORKBENCHcon are looking for those who will best represent their brand and engage their audience.

However, brand reps are ordinary people just like you. Just have a friendly conversation with them! Ask them simple things like how they’re doing and how they’re enjoying the conference thus far. How was their trip to the venue? Engage them with a pleasant conversation and a friendly smile.

Once you move to business matters, tell them how you can benefit their brand, their audience, and their overall mission. Of course, before you can confidently give them such assurances, you need to know about them and their audience. Before the conference, take the time and research these things. A brand is much more likely to work with someone who is prepared, knows the brand beyond “I love using your product!”, has a plan, and confident in their ability to make that plan happen.

A great way to interact with the brands is to participate in the various DIY workshops. Not only are the workshops informative and fun, but they also present additional opportunities to connect with the brands you’d love to work with!

Maximize Your WORKBENCHcon Experience

Most important of all, we want you to have fun and enjoy yourself! Preparing well will help you to maximize your WORKBENCHcon experience.

Join Our Facebook Group

#WBCmakers is a place for past and present attendees and those interested in WORKBENCHcon to stay connected. We limit this private group to makers, bloggers and social media influencers only (no brands or PR reps please). Click here to send a join request. You’ll be prompted to answer three questions; be sure to submit your answers!

The post Maximize Your WORKBENCHcon Experience appeared first on WORKBENCHcon.

WORKBENCHcon 2020 will provide networking opportunities with major brands and fellow makers, DIY-ers, bloggers, and influencers. This is a conference where, as a businessperson, you’ll want to have business cards available to hand out.

A friendly smile, conversational manner, and an effective business card will set yourself up for success at WORKBENCHcon.

Designing Your Business Cards

Business cards bear brief yet essential information about a company or individual. They are usually small, rectangular pieces of card stock that can conveniently fit in a pocket or a wallet. But even though they are small, any successful businessperson knows the importance of business cards. Indeed, they can mean the difference between a missed opportunity and success.

Business cards are a great way to show off your creativity! In addition including basic information such as your name, contact info, website name and url (if applicable), and social media handles, be sure to include graphics that stand out – if that fits with your overall branding. Because they are relatively small, it can be difficult to include the info and design you want on your cards without it looking overcrowded. It may be a little bit more expensive to make, but the back of your business card is a great chuck of available space for additional info.

Including a photo of yourself on the card is a great way to be remembered long after a conference ends.

Many business card manufacturers offer lots of style options like card thickness, gloss options, material options, and more. You’re not limited to the typical rectangular shape either, as many card companies offer square, round, and even folded options. Many DIY-ers out there even make their own cards out of materials such as wood, which results in a stunning little work of art that will stand out in a pile of cards.

Stickers

Stickers are a fun option to give out at conferences. Many folks love to trade these stickers as mementos and later display the ones they collected in their workshops.

We hope this article has provided some inspiration for you! Most people probably plan to bring 250 to 500 cards for a conference. Whatever decisions you make regarding your business cards, be sure not to wait until the last minute to get them made.

Join Our Facebook Group

#WBCmakers is a place for past and present attendees and those interested in WORKBENCHcon to stay connected. We limit this private group to makers, bloggers and social media influencers only (no brands or PR reps please). Click here to send a join request. You’ll be prompted to answer three questions; be sure to submit your answers!

The post Business Cards: An Essential Tool To Bring With You appeared first on WORKBENCHcon.

WORKBENCHcon is the conference for DIY makers, fine-skilled craftspeople, furniture builders, home remodelers, and more! If you’re ready to ignite your business, WORKBENCHcon is for you.

On February 20-22, 2020, WORKBENCHcon will take place at the Cobb Galleria Centre which connects directly to the 522-room, four-star, four-diamond Renaissance Atlanta Waverly Hotel, in Atlanta, GA. The Cobb Galleria Centre is one of Atlanta’s premier conference facilities, conveniently located at the intersection of I-285 and I-75. The Hartsfield-Jackson Atlanta International Airport is just 20 minutes away.

Shopping is also a breeze: WORKBENCHcon will keep you busy, but during non-conference hours you might want to check out the on-site specialty mall and the Cumberland Mall which is directly across the street and accessible by a pedestrian bridge.

Looking for some food and entertainment? The Battery Atlanta, also connected to the Cobb Galleria Centre via pedestrian bridge, features some of Atlanta’s most acclaimed chefs and a diverse blend of culinary options. Drink cocktails from some of the area’s renowned mixologists, shop for the hottest new styles at unique retailers, bowl a few games or ride a mechanical bull. The Battery Atlanta is also home to the Coca-Cola Roxy, where you will find a 4,000-seat venue for live live music.

Have you seen our WORKBENCHcon 2020 speaker lineup? Well-known makers such as Jimmy Diresta, Ethan Abramson, Izzy Swan, Ben Uyeda, Anne Briggs, and many more are preparing to help propel your business to the next level.

The WORKBENCHcon 2020 venue promises to provide a relaxing and inspirational backdrop for a conference loaded with professional speakers, expert craftspeople, hands-on workshops, and valuable networking opportunities. We’ve had many tell us how WORKBENCHcon has provided them with awesome business relationships… if you haven’t experienced WORKBENCHcon, grab your ticket and open yourself up to future business opportunities now!

Join Our Facebook Group

#WBCmakers is a place for past and present attendees and those interested in WORKBENCHcon to stay connected. We limit this private group to makers, bloggers and social media influencers only (no brands or PR reps please). Click here to send a join request. You’ll be prompted to answer three questions; be sure to submit your answers!

The post WORKBENCHcon 2020 Venue: Cobb Galleria Centre appeared first on WORKBENCHcon.

The hardest step in a new project may just be – Starting…..Draw your plans and bust it out – Dust off the Workbench. Line up the tools. Get out the glue and tape.

Courage  is headed your way: Here are some motivating links for your enjoyment and inspiration

http://www.startwoodworking.com/getting-started/season-one

Look out! See how $35 and effort PAYS OFF:

http://diycandy.com/2015/06/modern-williams-sonoma-inspired-diy-outdoor-bench/

So Cool – They are getting that wood off the floor, mixing it up with old metal and BAM: Notice the stool companion

http://www.boredpanda.com/i-turned-old-wood-rusty-chain-into-rigid-table/

And 10 MORE: with HomeMade-Modern:

http://www.homemade-modern.com/my-10-favorite-diy-projects/

The post Waiting for WHAT? Start that project….. appeared first on WORKBENCHcon.

Becoming an active role in your industry, being connected is powerful.

Networking and communicating live with those influential in your line of work is beneficial to your growth as a business. 

We understand small business owners are hectic. The idea of taking a long weekend can be overwhelming. However, the momentum and energy you WILL RECEIVE will ignite you into growing in NEW WAYS. 

OUR COMMUNITY, the DIYer Maker Community is so GENEROUS! Sharing and gleaning from your peers and some top names in the industry is a GREAT way to lead off the new year. WorkbenchCon brings ALL of this together for you – We will have several NETWORKING EVENTS, fun social time to hangout with those you can’t wait to see. 

KNOWLEDGE is power, no matter your experience – learning is important part of growing. Working in a small business, it is easy to become isolated. Exposure to trends, other points of view and new ideas WILL IMPACT your business by DISCOVERING how to be more productive with that essential time. 

BUILDING BUSINESS RELATIONSHIPS with brands. We have some of the BEST SPONSORS available and ready to start networking with you. We cannot wait for you to EXPERIENCE our exhibitors in the WbC way!  YOU WILL BE AMAZED at what you will see both in their booth space, ongoing demos and in specific sessions. meet and connect with our sponsors that someday may support your digital business – INVESTING time in the sponsors at WorkbenchCon, turning them into friends, may become priceless to you.

By staying active in our community, you start to BECOME AN EXPERT. Developing an expert reputation to clients, brands and peers can create an EXPLOSIVE reaction in your business. People want to associate with the experts in their industry, giving them a sense of feel good to work with a celebrated individual in a market. 

FUN is going to be had….Never underestimate the power of mixing fun and interesting people! WorkbenchCon is a small conference, not more than 400 attendees – giving the opportunity to REALLY CONNECT in a FUN way is a big part of our branding.

OK, HOPE to see you in February. With all that is available online, meeting face to face is more important today than at any other time. We still long to have that interaction and connection to others. WorkbenchCon is creating the environment, experience and talent for you – People are the ROI for your business –  ARE YOU READY TO IGNITE YOUR BUSINESS?

The post Why WORKBENCHcon is for you appeared first on WORKBENCHcon.

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