Organizers say it’s a gathering for DIYers, makers, brands and influencers looking for inspiration, education and networking.
Event founder, Kristin Stockdale of Stockdale Design, says the influencer social media world is constantly evolving. WORKBENCHcon was born to support an emerging trend in the maker DIY niche.
Stockdale, who was also one of the founders of the popular Haven Conference, said the idea for WORKBENCHcon came from what she saw happening at Haven. She noticed an increasing number of male maker DIYers attending the event.
“Haven has always been focused on design-DIYers but each year we’d see more and more men DIYers and makers attending,” Stockdale said. “I received feedback from folks who saw the need to focus more intentionally on furniture builders, home remodelers, and fine-skilled craftspeople.”
Stockdale said she’s been working closely with Ben Uyeda, from HomeMade Modern, to launch the event.
“Ben has been an inspiration,” Stockdale said. “This couldn’t have happened without his insight and support.”
The conference will feature a host of high profile speakers including; Jimmy DiResta, Bob Clagett, Evan & Katelyn, Brad Rodriguez and others. Breakout sessions on everything from welding techniques to tips on improving your podcasts are scheduled.
“We want to provide navigational support for people who are finding their way,” Stockdale said. “Our speakers aren’t only experts; they’re motivators who want people to succeed.”
Companies are realizing the importance of influencer marketing and are jumping on the bandwagon in a big way.
Nearly 75 percent of marketers planned to use influencers in their campaigns according to a recent survey from Sway Group. More than 80 percent of marketers say the tactic is effective.
Stockdale has clear goals for WORKBENCHcon in this changing world.
“I want people to feel empowered knowing that with hard work and dedication they can live their dream,” she said. “This doesn’t happen magically. It’s all about putting one foot in front of the other.”
